Golfweek has announced a new, first-of-its-kind event in the golf industry, coming March 2024. In a joint venture with underdog venture team, the USA Today Sports Media Group property is launching Golfweek Tech Lab, an event that will unite stakeholders in the investment and golf communities with a curated group of technology startups that can enhance both the game and business of golf.
The inaugural Tech Lab will be held in Frisco, Texas, on March 20-21, in collaboration with Omni Hotels and at the home of the PGA of America. The event will feature more than 20 emerging companies that aim to impact the business of golf, as well as panelists, and keynote speakers that are investing in the sport. Golfweek has partnered with underdog to identify the best-in-class companies that will participate, as well as leverage their event expertise to produce the event.
“We’re thrilled to launch this joint venture with our partners at Golfweek and USA Today Sports Media,” said underdog co-founder Dan Mannix. “Tech Lab will be a major hub for innovation in the golf industry, and we’re excited to bring our network and experience in working with sports technology startups and event production to Frisco this spring.”
“This is an exciting opportunity for us to gather thought leaders in the golf space and get a glimpse into the future of business in and around the sport,” said Nate Scott, VP and Publisher of USA Today Sports Media Group. “We’re excited to partner with underdog and our hosts at the Omni in Frisco to make this a special event.”
About Golfweek
A property of USA Today Sports Media Group, Golfweek is recognized as the most authentic, authoritative and independent voice in golf. It features award-winning journalists comprehensively covering breaking news, Tour competition, lifestyle features and every other aspect of the golf arena. In addition to legendary print editions, digital properties reach 65% of U.S. golfers, including nearly six million avid golfers, 21 million golf fans and 29 million golf enthusiasts. Golf content is also syndicated across 260 publications in the USA Today network. The Golfweek brand encompasses Golfweek magazine, Golfweek.com, Golfweek Events and Golfweek Custom Media.
About underdog venture team
underdog venture team is a team of passionate people who build brands and create value, with a social impact model at the core of all we do. As a next-generation agency, underdog provides an integrated mix of Brand Building services, and also invests in and partners with Ahead-of-the-Trend startups in the industries they know and believe in. Visit underdogteam.com for more information