Olajuwon Ajanaku and Earl A. Cooper co-founded the lifestyle brand Eastside Golf after winning a national championship together at Morehouse College in Atlanta.

On the company’s website, it says:

Eastside Golf is a lifestyle golf brand developed to raise awareness about golf among youth and non golfers. We want to inspire the culture, promote diversity and continue to be authentic.

As part of the PGA of America’s 2025 Merchandise Summit in Frisco, Texas, Golfweek spent time with a number of golf brands, and Brad Fox, the head of sales for the company, explained the brand’s vision while showing off their wares.

“Our goal is to bring all types of new people into the game of golf,” Fox said.

Watch the video above to see more about the company.

And click here to see all videos in our Golf Merchandise Spotlight 2024 series.