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NFL football is back! Thursday’s night’s New York Giants-Washington Football Team showdown opened the weekly series with a bang. It was the most-watched exclusive Thursday Night Football broadcast since 2018.
The 30-29 WFT victory drew 7.9 million viewers over both TV and digital platforms.
Giants-Washington is Most-Watched @nflnetwork exclusive 'Thursday Night Football' game since 2018!
7.9 million viewers (TV+Digital) – up +25% vs. 2020 NFLN exclusive TNF 3-game avg
Digital AMA of 532K – highest ever for NFLN exclusive TNF game
Release: https://t.co/baJVWq7mLJ pic.twitter.com/FbyYWxCJma
— NFL Media (@NFLMedia) September 17, 2021
The 7.9 million viewers for Giants-Washington on TV and Digital is up +25% vs. the 2020 NFL Network exclusive Thursday Night Football three-game average (6.3 million P2+) and up +9% versus last year’s Week 2 Thursday Night Football matchup between the Cincinnati Bengals and Cleveland Browns (7.2 million). Giants-Washington was television’s most-watched telecast of the day.
Digital streaming across NFL digital platforms, Giants and Washington mobile properties, and Yahoo Sports mobile properties delivered an average minute audience of 532K – the highest digital average minute audience ever for an NFL Network exclusive Thursday Night Football game.
The game is the first of three scheduled nationally televised contests for the Giants this year. They face the two participants in last year’s Super Bowl — the Kansas City Chiefs on Monday, November 1, and the Tampa Bay Buccaneers on Monday, November 22. Both of those games are on the road.
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