Giants’ Daniel Jones files trademark for ‘Danny Dimes’

New York Giants rookie QB Daniel Jones has filed a trademark for the nickname “Danny Dimes.”

New York Giants quarterback Daniel Jones is taking a page out of Tom Brady’s book and getting ahead of what might be a cash cow for him.

Josh Gerben, a trademark lawyer and founder of the Gerben Law Firm, said Jones has filed a trademark for “Danny Dimes” via a Delaware LLC for which he’s the listed owner. The company has the home address of his parents.

Jones’ agents at CAA have confirmed the trademark filing.

The nickname “Danny Dimes” was given to Jones just prior to his first career game against the Tampa Bay Buccaneers, in which he went 23-of-36 for 336 yards and two touchdowns (rushing for two more scores) in a thrilling come-from-behind victory.

“Yeah, I’ve heard it a little bit more recently,” Jones told ESPN a day after his NFL debut. “I don’t know. It’s all right, I guess. There could be worse nicknames.”

Two other trademark applications have reportedly been filed by individuals unassociated with Jones or the Giants. They were filed on Sept. 17, before Jones had even started a game, reports ESPN.

One of them, John Messina of Pennsylvania, is believed to be the originator of the “Danny Dimes” nickname, but expects his trademark request to be denied, adding that he’d give it to Jones even had it been approved.

“I stuck with it. It seemed to roll off the tongue. It’s a good one,” Messina said in late September. “It’s funny that it stuck. It’s pretty cool [to be the originator]. It’s definitely giving me some pride. It’s pretty inconsequential, but I’m glad Daniel likes it. It’s good fun for everybody.”

The Giants have also adopted the nickname many didn’t believe would stick, so “Danny Dimes” it is.

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