“Gaming” is a key word here, buried among other promotional phrases. As Silver told Thompson (emphasis mine), “I think that part of that challenge will be met by this relationship with Microsoft, because the way to keep people of any age for watching longer is to create more engagement with them, to deliver to them more of the content that they want, and I think part of this relationship, it also goes to the enhancements around our telecast, whether that be on a separate screen or whether that be part of the telecast itself, in terms of deeper content about particular players they’re interested in, data around those players and in some cases, gaming content, and that can either be fantasy content or sports betting content.” The NBA has wanted in on sports betting, but, and I say this as someone who once had an NBA gambling column, pro basketball betting is a niche market.