From rivals to allies: How the Lakers-Celtics battles of Paul Pierce, Derek Fisher planted seeds of green

“We just want to make a difference,” Fisher told Celtics Wire.

Former reality TV star and current entrepreneur Gloria Govan knows how to make the most out of connections, relishing in creating unexpected synergies as she works to professionalize a long-maligned industry finally starting to come out of the shadows as the regime of laws and the stigma surrounding the cannabis industry begin to fade with its prohibition.

It might sound odd to some Boston Celtics fans to hear legendary Celtics forward Paul Pierce and Govan’s husband Derek Fisher are now working to further the field of retail cannabis sales together via her RLNTLSS Brands.

A longtime on-court foe of Pierce during Boston’s battles with Fisher’s Los Angeles Lakers squad in the late aughts, the two now share a common cause in what RLNTLSS describes as “providing comprehensive support to help … establish and expand your cannabis business in a legally compliant and successful manner.”