Fox Sports has released its first commercial for the 2023 Women’s World Cup, featuring a host of U.S. women’s national team stars.
The ad, titled “USA vs. The World” features some of the USWNT’s biggest challengers at the upcoming World Cup devising ways to stop the two-time defending champions — often in humorous fashion.
Alex Morgan, Megan Rapinoe, Rose Lavelle, Crystal Dunn and Naomi Girma are the current USWNT stars who feature in the ad, along with former U.S. forward and current Fox analyst Carli Lloyd.
“Ever since our first World Cup in 2015, we have looked to consistently raise the bar in our campaigns spotlighting this special group of athletes,” said Fox Sports president of marketing Robert Gottlieb.
“With the U.S. women going for an unprecedented World Cup three-peat, we felt this was a great opportunity to have some fun with the idea that the whole world will be on a mission to take down the two-time defending champs.”
The commercial will debut on Saturday during Fox’s coverage of the Belmont Stakes, followed by MLB games featuring the Boston Red Sox vs. New York Yankees and Chicago Cubs vs. San Francisco Giants.
Watch Fox’s 2023 Women’s World Cup ad
This summer on FOX, it’s the USA vs The World as the @USWNT goes for a three-peat in the @FIFAWWC 🏆🇺🇸 pic.twitter.com/Jr2NXQV453
— FOX Soccer (@FOXSoccer) June 9, 2023
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