For the Chicago Bulls, remembering the …

For the Chicago Bulls, remembering the glory days does not just stop at ESPN’s “The Last Dance.” While the documentary series is in the rearview mirror, the team is continuing to honor its past successes across its social media platforms. While the coronavirus pandemic put a pause on the NBA season in mid-March, Bulls Manager of Digital Content Joe Pinchin says that this gave the team a chance to transition to nostalgia content. Refocusing the team’s social media strategy toward that direction paid dividends when ESPN moved the date of the highly anticipated “Last Dance” series from X to Y.