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Buffalo Bills WR Keon Coleman was taken with the 1st pick of the 2nd round in the 2024 NFL Draft. Drafted out of Florida State, Coleman will have big shoes to help fill with WRs Stefon Diggs (traded to Houston) and Gabe Davis (signed as free agent by Jacksonville) gone. Below, we look at Keon Coleman’s 2024 fantasy football average draft position (ADP) and where you should draft him.
Coleman is expected to be the No. 2 option of a highly-dynamic Bills attack. Ideally, he becomes a star in his own right, and given the offense he was drafted into, being a top-15 receiver certainly isn’t out of the question. The rookie is intriguing in terms of fantasy value.
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Keon Coleman’s ADP: 66.82
(ADP data courtesy of MyFantasyLeague.com; last updated at time of this publishing – ADPs continually change as more drafts occur)
Coleman’s 66.82 ADP in redraft leagues puts him in the range of the 6th to 8th round, depending on the size of the league. While numerous Bills rank higher than him, he is slightly below that of teammate TE Dalton Kincaid (58.14).
Among wide receivers, Coleman’s ADP ranks him 30th at the position. Houston’s Tank Dell (66.63) is 29th just behind Pittsburgh’s George Pickens (58.89), Cincinnati’s Tee Higgins (58.23) and Baltimore’s Zay Flowers (56.02). Coleman is slightly ahead of Chicago’s Keenan Allen (66.95), Kansas City’s Rashee Rice (67.70) and Washington’s Terry McLaurin (69.13).
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Keon Coleman’s 2023-24 stats (at Florida State)
Games: 12
Receptions: 50
Receiving yards: 658
Receiving touchdowns: 11
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Where should you draft Coleman?
Coleman’s fantasy value should get a boost as he will be pulling in receptions from QB Josh Allen. The Bills QB has thrown 29 or more touchdowns in each of the last 4 seasons. He’s an aggressive passer, and Coleman should bode well from that.
The Bills offense was changed under offensive coordinator Joe Brady last season which hurt Diggs’ value given they went to more of a rush-first approach. While Coleman is eyeing the No. 2 receiver spot and should be on the field often, he’s a wild card given his usage rate is relatively unknown.
He’ll be battling fellow wide receiver Khalil Shakir for targets. Running back James Cook will also play a role, as will Kincaid. There are numerous mouths to feed, but expect Coleman to be one that gets looked at consistently.
Draft Coleman after Kincaid and Cook, but don’t let him fall out of the 7th round in 12-team leagues. The upside in this offense is just too great to watch him slip that much.
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