If you’re a fan of the Kansas City Chiefs or Taylor Swift, you will have to pay up to watch the team’s Wild Card game this upcoming Saturday.
On Sunday, the NFL released its playoff schedule for Wild Card weekend, set to begin on January 13. While — at the time of this article’s publication — the Chiefs had yet to learn their opponent, it was announced that Kansas City would be slotted into the 8 p.m. ET time slot on Saturday.
Unfortunately for fans of either the Chiefs or Swift — who is dating Kansas City’s star tight end Travis Kelce — the game will be streaming behind a paywall on Peacock. If you’re in the Kansas City area, the game will reportedly be on local television, but considering Swifties across the world could be tuning in, many of them will have to pay up to watch the game.
#NFL playoff schedule…. pic.twitter.com/nvvHrmPCOy
— Adam Caplan (@caplannfl) January 8, 2024
Now, it could just be random coincidence that the Chiefs playoff game is the only one set behind a paywall. After all, someone was going to draw the short straw here. But for a league as business savvy as the NFL, it only makes sense that the league would leverage Swifties and their incredible power as a fandom to make some more money on Wild Card weekend.
Once the news was revealed, football fans couldn’t help but make jokes about the NFL using Swifties to make more money with the Chiefs playoff game streaming exclusively on Peacock.