Every company has a different approach. These days, players have a ton of options when they hit sneaker free agency. Nike, adidas and Jordan Brand are still on top, but many competitors are now in the space including Under Armour, PUMA, New Balance, AND1, Converse, Li-Ning, Anta, Peak and Q4 among others. Agents are welcoming these brands with open arms, as it only helps them do their job.