East-West Shrine Bowl moving to The Star in Frisco, Texas

The East-West Shrine Bowl will be played at a new location starting in 2024.

The East-West Shrine Bowl, a college football postseason all-star game will have a new home starting this upcoming year.

After spending the last two years at Allegiant Stadium in Las Vegas, Nevada, the East-West Shrine Bowl will be moving to The Star in Frisco, Texas. The headquarters of the Dallas Cowboys, The Star includes The Ford Center in which the game will be played.

The move was first reported by Brett McMurphy of Stadium.

The Ford Center is an indoor stadium that holds 12,000 spectators. It is shared by the Dallas Cowboys, the city of Frisco, and Frisco ISD. It has held numerous notable events including Major League Lacrosse’s championship game in 2017, Conference USA’s men’s and women’s basketball tournaments, boxing matches, and the AAF championship game in 2019.

The East-West Shrine Bowl has been played annually since 1925. It has played games in San Francisco, New Orleans, Stanford, Oakland, San Antonio, Houston, Orlando, St. Petersburg, Las Vegas, and now starting in 2024, Frisco.

Since the game’s inception in 1925, the game has been sponsored by Shriners Internationals. Proceeds from the shrine bowl are donated to numerous charities including Shriners Hospitals for Children.

This year’s version of the Shrine Bowl was won by the West with a final score of 12-3. Former Michigan kicker Jake Moody and Florida safety Trey Dean III were selected as the offensive and defensive MVPs.