Star freshman Jared McCain has another big-time NIL sponsorship.
McCain was announced as one of six collegiate basketball players sponsored by SKIMS, the clothing line started by Kim Kardashian, on Monday.
The reveal is part of the brand’s March All-Star campaign advertising a new loungewear line.
McCain was joined by Connectict’s Donovan Clingan, Kansas’s Hunter Dickinson, Kentucky’s Rob Dillingham, Arizona’s Caleb Love, and North Carolina’s Paxson Wojcik.
According to On3’s NIL valuation, McCain, who has two million followers on TikTok, is worth more than $1 million in name, image, and likeness compensation. That’s the third-most of any collegiate basketball player behind only USC’s Bronny James (the son of NBA legend LeBron James) and Austin Peay’s Hansel Emmanuel.
The Duke freshman is averaging 13.4 points and 4.9 rebounds through the ACC Tournament, and he finished second in ACC Rookie of the Year voting. He was listed as an Honorable Mention for the all-conference teams, narrowly missing out on Third Team honors.
He tied a Duke freshman record with 35 points against Florida State earlier this year, and he’s scored at least 20 points in six other games since December 9.