[autotag]23XI Racing[/autotag] has lost one of its core partners from the 2021 NASCAR season. According to the Sports Business Journal’s Adam Stern, DoorDash has left its NASCAR deal and will no longer sponsor Bubba Wallace or 23XI Racing moving forward. This comes after DoorDash was a prominent sponsor of the No. 23 car in 2021.
The company slowly decreased its commitment to races until it fully backed out last year. Race fans have noticed this, as DoorDash has rarely sponsored Wallace’s No. 23 car over the previous year. This issue has been faced by all NASCAR teams, including Joe Gibbs Racing with Mars’ departure and FedEx’s decreased involvement with Denny Hamlin.
Hamlin, who co-owns 23XI Racing, understands that NASCAR’s financial model must change for teams to make a profit and have sustainable partners. NASCAR organizations depend heavily on sponsors, and DoorDash’s departure doesn’t help the cause. Sure, this was a gradual and expected parting of the ways, but one that shows the sport’s current system.
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