De’Aaron Fox has started the season strong, leading the Sacramento Kings with improved stats across the board. He’s betting on himself after forgoing an extension to aim for a ‘supermax’ contract, positioning the Kings as a potential playoff threat in the Western Conference.
Off the court, Fox is launching his signature shoe, the Fox 1, in collaboration with Curry Brand. Designed for speed and agility, the sneaker reflects Fox’s style with unique elements like “fur” on the tongue and lightning-inspired accents.
Despite last season’s playoff appearance via the Play-In tournament, which some might view as a step back from the prior year, he remains focused on building team chemistry, especially on defense, to compete in a challenging Western Conference.
Last week, before Fox scored 109 points over a two-game span, he sat down with HoopsHype. Fox discussed his start to the 2024-25 NBA season, what it’s been like teaming up with DeMar DeRozan, having Malik Monk re-sign, the Kings’ potential as a competitive force in the West, and more, as we near the release of his Fox 1 with Under Armour’s Curry Brand.