David Tepper wants Matt Rhule to turn Panthers around quickly

In hiring coach Matt Rhule, owner David Tepper shows this is his team now.

There no longer is any question about who is running the show for the Carolina Panthers. It’s become increasingly obvious that it’s owner David Tepper.

The latest – and, perhaps, strongest — evidence of that came Tuesday morning when the Panthers hired former Baylor coach Matt Rhule as the fifth coach in franchise history. This hiring has Tepper’s fingerprints all over it.

Like many things that have happened since Tepper bought the team from founder Jerry Richardson, this breaks from franchise history. Richardson had a pattern when it came to hiring head coaches. He went with rising NFL coordinators when he hired Dom Capers, John Fox and Ron Rivera. He broke from style a bit when he hired former 49ers coach George Seifert.

But you get the picture. Richardson always went with coaches with deep NFL experience. Rhule doesn’t have that. He has only one season of NFL coaching experience, coaching the offensive line for the New York Giants in 2012. But he impressed Tepper enough to get a seven-year contract that could be worth up to $70 million.

In breaking with franchise tradition, Tepper is going with the current curve in the NFL. This move shows he realizes the NFL is becoming more like the college game. Many teams on both levels are using the read-pass option offense. It’s also obvious Tepper wanted a coach with a reputation for building in a hurry.

Rhule has that reputation. Let’s take a look at Rhule, what he’s gotten himself into and what he needs to do to succeed in Carolina.

Build — and win — quickly

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Rhule has a history of building teams and turning them around in a hurry. That’s one of the main reasons he got the job. At Baylor, the Bears went 1-11 in Rhule’s first season (2017), but went 11-3 in 2019. He previously coached at Temple, where he led the Owls to consecutive 10-win seasons for the first time in school history. Can he build as rapidly in the NFL as he did in college.

It’s going to be tough. The Panthers were 5-11 this season. The New Orleans Saints have dominated the NFC South recently. The Tampa Bay Buccaneers appear to be a team on the rise. The Atlanta Falcons have enough talent with quarterback Matt Ryan and receiver Julio Jones to bounce back from two disappointing seasons.