Boston Celtics star Jaylen Brown isn’t satisfied with the status quo. Since joining the NBA in 2016, the Georgia native has challenged what has come to expected from a superstar athlete, especially in his pursuits away from the basketball court. This is why Brown demands more of our education system. It’s why he seeks to systematically tackle income inequality in Boston. And it’s why he and his apparel brand 7uice plan to disrupt the conventional with their latest product launch.
Starting on January 5 of this year, Brown and his team will release a new line of leather jackets, available on the 7uice website. It’s a project steeped in history and aimed at bucking the pitfalls of mass consumerism. The jackets themselves are made specifically by artisan craftspeople at Vanson Leather in Fall River, Massachusetts, and are meant to celebrate the region’s heritage of quality and craft.
The design, meanwhile, has its origins in a rebellious chapter of professional motorcycle racing. Unexpected, right?