I swore I wouldn’t get worked up watching this Coca-Cola commercial, as it violates my self-imposed rules A) not to get emotional watching a commercial and B) not get sucked into Christmas stuff before we’ve even hit Thanksgiving.
Yet here I am, blubbering like a big dumb Christmas baby.
The ad is directed by Oscar-winner Taika Waititi, so at least I can take comfort in the fact that I’ve been emotionally sucker-punched by a master auteur. See, it’s his filmmaking prowess that has me sniffling away my Christmas tears. It’s not the holiday spirit. I’m a Grinch, you hear me? I am a Grinch!
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