Super Bowl week festivities are underway, and the commercials are coming in full force.
The latest hit advertisement stars Chiefs veteran wide receiver Marquez Valdes-Scantling and his former Green Bay Packers teammate Donald Driver talking about their love for Haribo gummy bears.
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The spot is the latest spin on the brand’s kid-centric ad, which features two football players sitting on the sideline and touting their love of Haribo Goldbears.
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Said Seth Klugherz, VP of marketing at Haribo of America:
“We’re thrilled to partner with two truly inspirational stars and Haribo fanatics, Donald Driver and Marquez Valdes-Scantling, to bring to life the heart of our brand and newest TV commercial, Audiences have loved these commercials because they capture what it feels like to have those special moments of childlike happiness when someone enjoys a bag of Haribo, like Goldbears, Starmix, or Twin Snakes. It’s an exciting time to premiere a football-themed commercial, and we hope families and friends will be inspired to enjoy a super big bowl of Haribo treats the next time they tune into a Sunday game.”
Valdes-Scantling brings entertainment in the advertisement as he hopes to contribute significantly again this Sunday at Super Bowl LVIII.