Kansas City Chiefs All-Pro tight end Travis Kelce and his brother Jason have made it public that they love breakfast cereals. Their appreciation for cereal led to a partnership with General Mills.
To prepare for their cereal dream job, the New Heights podcast hosts attended General Mills Cereal Training Camp, which put their passion for competition and love of cereal to the test. Travis and Jason participated in epic cereal challenges to win the chance to create the first-of-its-kind Kelce Mix and be featured on limited-edition Kelces’ Pick boxes of Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms, and REESE’S PUFFS cereal.
The brothers had a unique experience at training camp, showcased in videos displaying how the duo achieved cereal greatness and emerged victorious by proving their athleticism, ingenuity, and undeniable good taste. In the first video, they compete against kids ready for a fun and intense battle. Fans can expect the limited-edition Kelce Mix and Kelces’ Pick collectible boxes to drop exclusively on Walmart.com on Saturday, September 28th.
More extensive footage and behind-the-scenes content are available at www.cerealtrainingcamp.com.