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Cher is appearing in her first-ever Roblox crossover in Warner Music’s Harmony Hills world, and you can even get some of her famous costumes available as in-game clothing. The Cher Roblox event lasts for four weeks and kicks off on Dec. 8, 2023, at 7 p.m. Eastern, with Harmony Hills sporting some new winter-themed looks and a few quests to complete.
“It’s an opportunity for Cher to introduce herself and her music to a brand new audience on a virtual platform where Gen Z & Alpha are spending their time (more time than they spend on either TikTok or YouTube),” metaverse developer Gamefam, who partnered with Warner Music for the event, said in a press release.
“Holiday music is all about family and for Cher, being able to use Roblox as a platform for kids to discover and fall in love with her new holiday music demonstrates how artists like Cher can lean into emerging platforms and innovative virtual experiences to build the next wave of fandom.”
While it hasn’t quite reached Fortnite levels of popular awareness, Roblox is becoming a go-to platform for brands and artists to reach new audiences, with everything from Gucci to Saweetie making an appearance in the last year or so.
Each week introduces a new quest for players to complete, as they explore Harmony Hills and recover presents scattered around by a mischievous elf. Tracks from Cher’s recent holiday album will play at select locations in Harmony Hills, including the cafe, bakery, nightclub, and whenever you’re driving a car or attending a party, and you’ll interact with her Roblox model to get in-game rewards that resemble some of her iconic costumes.
The tracks you’ll hear include “DJ Play a Christmas Song,” “Angels in the Snow,” and “Drop Top Sleigh Ride,” the latter of which features Tyga.
Written by Josh Broadwell on behalf of GLHF