With the PGA Merchandise Show in Orlando completed last week, most of the major equipment launches for early 2020 have been announced. From drivers to irons to golf balls, Golfweek has covered them all. Check out the following 10 products, a sampling of all the new equipment recently released from major manufacturers that should garner attention as golf season kicks off.
The Tour B balls have an updated cover that helps to produce more distance off the tee and greenside spin. (Bridgestone)
Bridgestone Tour B golf balls (2020)
Price: $44.99 per dozen
Specs: Three-piece urethane-covered balls
Available: Feb. 14
The key technology in the second generation of Tour B golf balls is a new type of urethane used in the cover. Bridgestone calls it Reactiv urethane, and it contains an impact modifier that helps the material do some unique things.
Off the tee, the urethane rebounds more quickly than other urethanes Bridgestone has used to help golfers generate more ball speed and distance. However, on softly hit pitches and chip shots around the green, it absorbs shock and helps the ball stay in contact with the face for a longer period of time. That should help the grooves in wedges generate more spin and greenside control.