Report: With Greg Norman out, LIV Golf tabbing new CEO with major sports experience

A former executive with the NHL and NBA appears ready to assume the post.

With Greg Norman’s turbulent reign as the CEO of LIV Golf in the rearview mirror, a new report indicates that a former executive with the NHL and NBA is ready to assume the post as the league enters its fourth season.

According to a report at Sports Business Journal, Scott O’Neil has been tabbed to take over the league, which disrupted the sport as a whole, but has yet to gain major traction in the sports universe.

O’Neill served as the CEO of the Philadelphia 76ers and then added a similar role above the New Jersey Devils as part of Harris Blitzer Sports & Entertainment.

Norman’s tenure was stormy as the 20-time PGA Tour winner and former world No. 1 has butted heads with numerous organizations, made outlandish claims about the league’s ascension and even showed up at major events using tickets from a secondary market.

Scott O'Neil
New Jersey Devils CEO Scott O’Neil. (Andy Marlin/Getty Images)

Although it’s yet to crack the TV market with a major network deal, LIV Golf announced 10 of the expected 14 for next year. Returning to the schedule are LIV Golf Chicago at Bolingbrook Golf Club from Aug. 8-10, LIV Golf Dallas at Maridoe Golf Club from June 27-29, LIV Golf Andalucia at Valderrama from July 11-13 and LIV Golf UK at JCB Golf and Country Club from July 25-27.

Two new venues will bring the league to Korea and Indiana for the first time. Jack Nicklaus Golf Club Korea will host LIV Golf Korea May 2-4 and The Club at Chatham Hills in Westfield, Indiana, will host LIV Golf Indianapolis from Aug. 15-17. The Indianapolis event will be the individual season finale, which was in Chicago this year.

Here’s a look at the known events on the LIV Golf schedule for 2025.

Date Tournament Course Location
Feb. 6-8 Riyadh Riyadh Golf Club Riyadh, Saudi Arabia
Feb. 14-16 Adelaide The Grange Golf Club Adelaide, Australia
March 7-9 Hong Kong Fanling Golf Course Hong Kong
March 14-16 Singapore Sentosa Golf Club Sentosa Island, Singapore
May 2-4 Korea Jack Nicklaus Golf Club Korea Incheon, South Korea
June 27-29 Dallas Maridoe Golf Club Carrollton, Texas
July 11-13 Andalucia Valderrama Sotogrande, Spain
July 25-27 UK JCB Golf and Country Club Rocester, England
Aug. 8-10 Chicago Bolingbrook Golf Club Bolingbrook, Illinois
Aug. 15-17 Indianapolis The Club at Chatham Hills Westfield, Indiana

LIV Golf has directly impacted the PGA Tour, which now allocates millions more for its players through signature events and the Player Impact Program.

The tour pumped millions into its purses and billions into the game with a $3 billion deal with Strategic Sports Group that includes an initial investment of $1.5 billion into the launch of a commercial venture, PGA Tour Enterprises.

The Tour’s top money winner, Scottie Scheffler, saw his bank account grow by more than $54 million this year from his prize money and bonuses.

On the course, Jon Rahm, LIV’s most significant signing since the first season, won the 2024 individual championship joining previous champions Talor Gooch (2023) and Dustin Johnson (2022). Bryson DeChambeau became the second LIV golfer to win a major championship, capturing the U.S. Open. Brooks Koepka won the 2023 PGA Championship.

A day after shooting 59, LIV Golf’s Patrick Reed wins for first time in nearly 4 years on Asian Tour

Reed hasn’t won in 33 events since joining LIV Golf, though he has a pair of runner-up finishes.

It has been nearly four years since Patrick Reed was in victory lane, but he got across the finish line Sunday in Hong Kong.

Reed won the Asian Tour’s Hong Kong Open for his first professional victory since the 2021 Farmers Insurance Open. On Saturday, he shot a 59 (with preferred lies) to vault him into the lead, and Sunday, he brought it home with a 4-under 66 to finish at 22 under for the week.

He won by three shots over defending champion Ben Campbell.

“Kind of going out there and forgetting about the 59 and going out, even though I had a three-shot lead, to try to expand on that,’ Reed said. “And the goal was to go out there and make a couple birdies early quickly, get up on top, so then on the back nine I could just kind of hit fairways and middle of the greens.”

Reed hasn’t won in 33 events since joining LIV Golf, though he has a pair of runner-up finishes. He earned $360,000 from the $2 million purse for the victory.

The 2018 Masters champion plans to play in the Asian Tour’s next two events, which are the final two on the 2024 schedule for the tour.

Bryson DeChambeau’s latest challenge: Make a hole-in-one … over his house

Hopefully his wedge game shows up like it did on the 18th at Pinehurst No. 2.

To say Bryson DeChambeau has been busy since his U.S. Open victory would be putting it lightly.

Just in the last few months, he filmed a YouTube video with President-elect Donald Trump. He was later on stage during Trump’s victory speech following the election. He was partying in the SMU student section during a football game while being recognized for his second major title.

Now, the LIV Golf star’s content creation has taken a unique turn: he’s trying to hit a hole-in-one… over his house.

That’s right. DeChambeau’s latest endeavor is hitting wedge shots from his driveway, over his towering roof and onto a green in his backyard. And there’s a twist. He’s only hitting as many shots as days he has done the challenge. So Tuesday, when the first video came out, he hit one shot. Wednesday, he got two, and Thursday will be three, and so on.

He’s posting the videos on TikTok. Here’s a look at the first two.

@brysondechambeau This might take a while… #golf ♬ original sound – Bryson DeChambeau

@brysondechambeau We’re not stoppin! #golf ♬ original sound – Bryson DeChambeau

There’s no telling how long this challenge could take, but hopefully his wedge game shows up like it did on the 18th at Pinehurst No. 2 this June.

LIV Golf releases second part of 2025 schedule, including three U.S. events

LIV is heading to South Korea and Indianapolis.

With less than three months until the fourth season of the LIV Golf League begins in Saudi Arabia, the schedule is slowly coming together.

On Wednesday morning, the league announced six additional events for its 2025 slate, bringing the total to 10 of the expected 14 for next year.

Returning on the schedule are LIV Golf Chicago at Bolingbrook Golf Club from Aug. 8-10, LIV Golf Dallas at Maridoe Golf Club from June 27-29, LIV Golf Andalucia at Valderrama from July 11-13 and LIV Golf UK at JCB Golf and Country Club from July 25-27. 

Two new venues will bring the league to Korea and Indiana for the first time. Jack Nicklaus Golf Club Korea will host LIV Golf Korea May 2-4 and The Club at Chatham Hills in Westfield, Indiana, will host LIV Golf Indianapolis from Aug. 15-17. The Indianapolis event will be the individual season finale, which was in Chicago this year.

“LIV Golf is growing across the globe in new and returning markets, and our 2025 schedule is a testament to that,” LIV Golf’s Greg Norman said in a release. “Bringing LIV Golf to South Korea is another significant milestone as we continue to expand throughout Asia, and our inaugural event in Indy will be a perfect match for a community steeped in sports history and tradition. We’re excited to build on the tremendous success we had last year at new LIV Golf venues in Chicago, Dallas and the UK, where we set new league attendance records and saw dramatic competition on the course. And our partnership with Andalucia continues to deliver a memorable experience for players and fans at Valderrama, a one-of-a-kind venue in Spain.”

Here’s a look at the known events on the LIV Golf schedule for 2025.

Date Tournament Course Location
Feb. 6-8 Riyadh Riyadh Golf Club Riyadh, Saudi Arabia
Feb. 14-16 Adelaide The Grange Golf Club Adelaide, Australia
March 7-9 Hong Kong Fanling Golf Course Hong Kong
March 14-16 Singapore Sentosa Golf Club Sentosa Island, Singapore
May 2-4 Korea Jack Nicklaus Golf Club Korea Incheon, South Korea
June 27-29 Dallas Maridoe Golf Club Carrollton, Texas
July 11-13 Andalucia Valderrama Sotogrande, Spain
July 25-27 UK JCB Golf and Country Club Rocester, England
Aug. 8-10 Chicago Bolingbrook Golf Club Bolingbrook, Illinois
Aug. 15-17 Indianapolis The Club at Chatham Hills Westfield, Indiana

 

Report: LIV Golf’s 2025 schedule is taking shape, league not returning to Houston or Nashville

More schedule details are emerging.

The LIV Golf League’s fourth season is set to begin in 88 days, and the full schedule has yet to be announced.

The first four events will take place internationally, beginning in Saudi Arabia. On Tuesday, a report from Sports Business Journal indicated LIV Golf is moving in on announcing more stops for its 2025 slate.

LIV Golf’s schedule will remain at 14 events next year, though a majority of those are expected to occur outside of the United States. However, events in Chicago and Dallas will return, though the event at Maridoe in Dallas, which was the season finale in 2024, will move to a June spot on the calendar, per the report.

The league also won’t return to Nashville or Houston, but the report says an event is expected in Indianapolis at an undisclosed course.

Events are also expected to return to Valderrama in Spain and another tournament in the United Kingdom, both which have been contested the previous two seasons.

The league has yet to set rosters for the 2025 season, either, though that likely won’t be announced until next year. The LIV Golf Promotions Event is set for Dec. 12-14 in Saudi Arabia, where one player will earn a spot in the league.

LIV Golf star Sergio Garcia, wife Angela raise another $2 million for Texas children and families

Sergio Garcia was born a continent and ocean away in Borriol, Spain, but he’s made up for lost time since moving to Austin, Texas.

A common phrase in Texas for those who weren’t conceived or delivered in the Lone Star State says, “I wasn’t born in Texas, but I got here as fast as I could.”

Sergio Garcia was born a continent and ocean away in Borriol, Spain, but he’s made up for lost time since moving to Austin, Texas. After marrying former Golf Channel reporter Angela Akins, Garcia has become a staple at Texas golf functions, including Ben Crenshaw’s Save Muny gala to benefit Austin’s Lions Municipal Golf Course.

The LIV Golf star and his philanthropist wife had another successful run with their Fore Kids ATX event in the Texas capital last week as a host of players and celebrities came out to the two-day event. Patrick Reed, Abraham Ancer, Nick Watney and David Puig were among the golfers who gathered at Tom Fazio’s Foothills course at Omni Barton Creek, ranked as one of the best 10 golf courses in the state you can play, according to Golfweek’s Best.

A number of other celebrities attended the gala at the Four Seasons Hotel in Austin, including comedian Ron White, former University of Texas football star Derrick Johnson, motivational speaker Kondo Speaks, and actresses Becca Tobin and Jamie-Lynn Sigler. “Bachelor” host Chris Harrison served as emcee of the event.

https://www.instagram.com/p/DB9K5Zau9nh/?hl=en

According to a release from the organization:

Fore Kids ATX 2024 benefitted organizations near and dear to Sergio and Angela’s hearts, including Dell Children’s Medical Center, Foster Village, The Muny Conservancy Austin Youth Golf Academy and The UGLI Foundation – organizations dedicated to providing youth medical care, support for foster children, anti-bullying solutions and youth golf community programming.

One highlight of the event was a painting by Garcia’s father-in-law, Marty Akins, which fetched $100,000 in an auction. Akins, whose nephew is Drew Brees, was a first-team All-American as the University of Texas quarterback in 1975 and was also the Southwest Conference Player of the Year.

Here are some photos of the event:

Lynch: Rory McIlroy should have answered the Donald Trump question with a shrug. But he didn’t

What has made McIlroy likable is the sense that he has a sense of the world outside of his privileged bubble.

The first Wednesday of November during leap years is a perilous time for public commentary as U.S. Presidential election results are debated in a manner just as partisan as the campaign that preceded it. This one is no different. Depending on whom you ask, one political party peddled faux populism and racism while displaying an astonishing appetite for conspiracy theories, while the other is woefully incapacitated by its indulgence of identity ideologues, Hamas groupies and gender jihadists. Which is to say there was already plenty to pick over without wondering if the election of Donald Trump would help professional golfers get paid more.

During a Wednesday press conference at a tournament in Abu Dhabi, Rory McIlroy was asked about progress in talks between the PGA Tour and the Public Investment Fund of Saudi Arabia. “Given today’s news with what has happened in America, I think that clears the way a little bit. So we’ll see,” he offered, before adding that it would be “a huge moment” if the Department of Justice under Trump was more amenable to green-lighting a deal than Biden’s DOJ might have been.

In our hyper-polarized moment, even comments that are both bland and obvious can be construed as endorsing the election outcome, something McIlroy didn’t actually do. But those three words — “clears the way” — earned a pointedly sour reception. McIlroy gave the impression of welcoming the prospect of Trump interfering with a regulatory process to benefit a coddled group of golfers who’ve already alienated legions of fans weary of their entitlement and greed.

A few days ago, Trump claimed he could solve the PGA Tour-PIF dispute “in 15 minutes,” which at least acknowledges that it’s a more mundane matter than the Ukraine war, which he said he’d need 24 hours to end. “He might be able to,” McIlroy said in response. “He’s got Elon Musk, who I think is the smartest man in the world, beside him. We might be able to do something if we can get Musk involved, too.”

Even leaving aside the generous encomium for Musk, who has spent months amplifying racists and antisemites in his social media sewer, McIlroy knows better — a fact he quickly admitted. “I think from the outside looking in, it’s probably a little less complicated than it actually is. But obviously, Trump has a great relationship with Saudi Arabia. He’s got a great relationship with golf. He’s a lover of golf. So, maybe. Who knows? But I think as the president of the United States again, he’s probably got bigger things to focus on than golf.”

“A great relationship” is one way to describe a $2 billion Saudi donation to a hedge fund run by Trump’s son-in-law, but at least McIlroy’s last observation is beyond debate. Executives on both sides of this negotiation will know what impact, if any, the election will have. And if either has slow-played things to see if the review process is less aggressive under a Trump administration, they now have a date on which they’ll find out. But those are questions Jay Monahan gets paid handsomely to answer, not McIlroy.

Instead, what McIlroy inadvertently did was reinforce a widespread perception of myopic entitlement among Tour players. Millions of people awoke this morning with leaden uncertainty about things that actually matter — economic stability, support in times of war, global alliances, civil rights, basic healthcare, immigration status. That environment is sufficiently fraught without a golfer idly speculating on whether the election might be a treat for those impatient to get their hands on some Saudi riyal.

Anyone who has paid attention to the narrative in golf these past few years is probably immune to surprise at hearing such sentiments expressed, but this example will be jarring because of where the comments originated.

What has always made McIlroy likable is the sense that he has peripheral vision, a sense of the world and its issues outside of his privileged bubble. But that image took a hit Wednesday, overshadowed by the feeling that everyone now just has ‘PIF vision,’ that even he sounds like just another voice in a chorus asking, ‘What’s in it for me?’

That’s an unfair characterization of a man who has proven more thoughtful than most of his peers, but McIlroy has been around this thorny issue for a long time, and around divisive politics since childhood. He knows there are some questions that are best answered with a shrug and a ‘your guess is as good as mine’ deflection. This was obviously one of those.

Yet he chose to do what he always does in press conferences (not always wisely): answer the question he was asked. In this instance, on this day, he ought to have taken a lead from his late compatriot, Nobel Prize-winning poet Seamus Heaney: “Whatever you say, you say nothing.”

Jon Rahm spotted playing The Boulders in Scottsdale with Fat Perez, other golf influencers

There’s one time where pro golfers are just like the rest of us: when they play golf on their day off.

There’s one time where pro golfers are just like the rest of us: when they play golf on their day off.

On Wednesday, the official X page for Troon posted a few images of the beautiful Boulders course in Scottsdale. And just look who made up the foursome in the photos: Jon Rahm alongside golf influencers Bob Does Sports, Joey Coldcuts and Fat Perez.

Can you blame the guys for their golf course selection?

The Boulders South course ranks 17th on the Golfweek’s Best public-access courses in Arizona. The South course features the stunning fifth hole, with a huge boulder backdrop behind the green. The North Course is actually a skosh better in the rankings, checking in at T-15.

North Course or South, you can’t go wrong.

Rahm and the rest of his LIV Golf cohorts ended their season about five weeks ago, although he’s likely been busy with his wife Kelly after the birth of the couple’s third child.

Details announced for 2024 LIV Golf Promotions event, only one spot up for grabs in 2025

Only one spot in the LIV Golf League is up for grabs.

Last year, three players earned their way onto the LIV Golf League thanks to the LIV Golf Promotions event. This year, only one golfer will have the opportunity to do that.

LIV Golf announced details Thursday for its Promotions event, which is set for Dec. 12-14 in Saudi Arabia at Riyadh Golf Club. Four rounds of golf will be contested over three days, with the winner earning a roster spot for the 2025 LIV Golf season.

That one player will have a chance to earn a spot on one of LIV Golf’s 13 teams, but they may also be a wild card player for the 2025 season.

The total purse will be $1.5 million, while the top 10 finishers, including ties, will earn full exemption into all 2025 events on the Asian Tour’s International Series. LIV Golf has continued to invest in the Asian Tour, and this is an effort to continue growing the relationship between the two, with the Asian Tour becoming somewhat of a feeder series for LIV Golf in the future.

There will be four rounds of stroke play. After the first 18 holes, only the top-20 and ties advance to the second round. Scores will be reset, then the top 20 will advance to the final two rounds, with ties to be determined by a playoff. Then the scores will be reset again before the third and final round, where the leader after 36 holes will earn a spot in the LIV Golf League.

Every player who advances to the second round will receive at least $10,000. Those who play in only the first round will get $5,000. Amateurs will get $1,000 regardless of finishing position.

Who’s eligible for the 2024 LIV Golf Promotions event?

It’s a long list, and LIV Golf is giving plenty of spots to the top amateurs in the world, should they choose to play.

The following are eligible to play in the first round: members of the 2023 Walker Cup and 2024 Palmer Cup Teams; winner and runners-up of the latest playing of these amateur events: U.S. Amateur, Amateur Championship, Asia-Pacific Amateur, Latin America Amateur, European Amateur, African Amateur, NCAA Championship (Individual) and the Eisenhower Trophy (Individual); the leading 15 available players from within the top 40 of the World Amateur Golf Ranking as of Nov. 19, (excluding players exempt into the second round); the leading 25 available players from within the top 40 on the final 2024 International Series Rankings (excluding those exempt into the second round); leading five available players from inside the top 10 from each of the following professional Tours as of Nov. 19: Japan Golf Tour, KPGA Korean Tour, Sunshine Tour and PGA Tour of Australasia; the top 30 available players from within the top 300 of The Universal Golf Rankings (TUGR) as of Nov. 19; and invitations as determined by LIV Golf League.

Exemptions into the second round are reserved for more accomplished players: the leading two available players from within the top 15 on the WAGR rankings as of Nov. 19; players ranked 2 to 8 on the final 2024 International Series rankings; the top three players from each of the following professional Tours as of Nov. 19: Japan Golf Tour, KPGA Korean Tour, Sunshine Tour and the PGA Tour of Australasia; the leading five available players from within the top 30 of the final 2024 DP World Tour and Korn Ferry Tour rankings; winners of International Series and Asian Tour sanctioned tournaments in 2024; winners of Japan Golf Tour, KPGA Korean Tour, Korn Ferry Tour, Sunshine Tour and PGA Tour of Australasia sanctioned tournaments in 2024; winners of PGA Tour and DP World Tour sanctioned tournaments in 2023-24; Ryder Cup and Presidents Cup participants from 2019-24; major winners from 2019-24; leading 15 available players from within the top 150 of The Universal Golf Rankings (TUGR) as of Nov. 19; players relegated or without a contract for the following season from the final 2024 LIV Golf standings; and invitations as determined by LIV Golf League.

The tournament will be available to watch on LIV Golf Plus, the LIV Golf YouTube channel and broadcast partners around the world, with live coverage Thursday, Dec. 12-Saturday, Dec. 14.

Report: LIV Golf looking for new CEO, will move Greg Norman out of role, perhaps to senior leadership

According to a new report, the Saudi-based league is working behind the scenes to find a replacement.

Greg Norman’s tenure as the CEO of LIV Golf has been a tumultuous one as the 20-time PGA Tour winner and former world No. 1 has butted heads with numerous organizations, made outlandish claims about the league’s ascension and even had him showing up at major events with tickets from a secondary market.

But according to a new report from Sports Business Journal, the Saudi-based league is working behind the scenes to find a replacement for Norman as CEO, even though the two-time British Open champ could be retained in senior leadership.

Here’s more from the story:

Saudi Arabia’s Public Investment Fund, which backs LIV financially, has contracted out London-based Odgers Berndtson for the search, which would take over for Greg Norman in the CEO role.

Though handled quietly, the search firm has looked to well-regarded executives in sports business for the position, with names including Big 12 Commissioner Brett Yormark among those targeted early on, according to sources. Talks with Yormark did not progress, but it shows the level of executive PIF has been targeting.

This is not the first sports job PIF has contracted Odgers Berndtson for. PIF also used the firm when it hired Paul Mitchell as the new sporting director for Newcastle United in July.

While Odgers Berndtson has been handling the search for PIF, LIV itself has been using CAA Sports and Egon Zehnder on other leadership searches.

According to SBJ, Norman has remained in decent favor with the ownership group, so he could still be used in a multitude of roles in the future.

This comes just two weeks ago after the league hired Ilana Finley of Nike as its new chief communications officer. Finley had most recently worked with Converse (part of the Nike brand), but also had led strategic communications for Nike’s Olympics initiatives.

LIV Golf CEO, Greg Norman talks to Captain Bryson DeChambeau of Crushers GC on the range during Day One of the LIV Golf Invitational – Miami at Trump National Doral Miami on October 20, 2023, in Doral, Florida. (Photo by Cliff Hawkins/Getty Images)

At the recent Alfred Dunhill Links Championship, LIV Golf’s Yasir Al-Rumayyan, PGA Tour Commissioner Jay Monahan and DP World Tour Chief Executive Officer Guy Kinnings all took part in the DP World Tour event contested over three of the most famous venues in golf: St. Andrews, Carnoustie and Kingsbarns.

More: ‘Greg (Norman) has to go’: Tiger Woods unloads on LIV Golf leadership, explains what must happen for LIV to co-exist with PGA Tour