The general public’s attention span has waned as time has gone on. People look for quick answers or summaries rather than sitting through a lengthy explanation. If a person cannot be captivated by or understand what is being presented to them, they are quick to turn their attention elsewhere. In the world of business, a disinterested customer is akin to a lost customer. This is where a strong mission statement can come into play. Ideally, a mission statement should declare to the world who a company is and what they do. It should summarize the business as a whole. On top of this, the most well-written mission statements should become words to live by within a company in order to reach predetermined goals. Dave Ramsey, a radio host focused on personal finances, summed this up, “Without a mission statement, you may get to the top of the ladder and then realize it was leaning against the wrong building.”
This begs the question: how does one write a statement that aligns with these ideas? We connected with ten different business experts to discover their tips for writing an effective mission statement for your small business.