Can the NBA’s All-Star Week be fixed?

Could there be new wrinkles added to boost engagement? Or is it all pointless anyway, given the game is an exhibition tilt?

By now, we all have heard the many complaints about various aspects of the NBA’s 2024 All-Star Week festivities. From the overall lack of effort in the All-Star Game itself, and inconsistencies in the judging of star Boston Celtics forward Jaylen Brown in the Slam Dunk Contest to the sexism heard during Steph vs. Sabrina and the utter confusion that is the Skills Challenge, there’s plenty that irked fans to point to.

That it ended up happening despite the league’s best efforts to ensure a return to the sport itself over spectacle alone to bring forth a greater level of effort and fan engagement makes it worse.

Can anything be done to fix All-Star Week? Are there events that can be changed to make it better? Could there be new wrinkles added to boost engagement? Or is it all pointless anyway given the game is an exhibition tilt?

The hosts of the CLNS Media “Celtics Lab” podcast linked up with Thunder Wire editor Clemente Almanza to talk it over on a recent episode.

Check it out above!

Listen to the “Celtics Lab” podcast on:

Apple Podcasts: https://apple.co/3zBKQY6

Spotify: https://spoti.fi/3GfUPFi

YouTube: https://bit.ly/3F9DvjQ

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