Bryant’s early belief in the BodyArmor brand paid off in 2018, when Repole sold a significant equity stake to Coca-Cola in a deal that valued his company at $2 billion. When the transaction closed, Bryant’s stake was worth $200 million – a massive increase compared to his initial investment. “For me, this has always been a journey, the last seven or eight years, with Kobe, and now I feel like this is a journey for Kobe,” Repole added.