Bronny James, the eldest son of LeBron James, was among five student-athletes to sign a name, image and likeness endorsement contract with Nike on Monday, the company announced.
James, a four-star prospect at Sierra Canyon High School, turned 18 years old on Thursday and has been actively helping unveil the new Nike LeBron 20 that launched last month. He has always worn Nikes and will continue to do so as an endorsed athlete.
In addition to James, Nike also signed Iowa point guard Caitlin Clark, Stanford guard Haley Jones, JuJu Watkins of Sierra Canyon and DJ Wagner of Camden (N.J.) High School. Wagner is the No. 2 prospect in the 2023 men’s basketball recruiting class while Watkins is a top-five prospect in the 2023 women’s basketball recruiting class.
Nike plans to team with each player to help give back to their communities.
We’re excited to announce the newest student athletes to join our Nike family: Caitlin Clark, Bronny James, Haley Jones, DJ Wagner and Juju Watkins.
Hit that ❤️ to show them some love and welcome them to the Nike Basketball fam. pic.twitter.com/xIPZN2raOS
— Nike Basketball (@nikebasketball) October 10, 2022
James has not yet announced his intentions after high school next year. His parents, LeBron and Savannah, have said they believe Bronny is leaning toward going to college over professional programs such as the NBA G League Ignite or Overtime Elite.
He and LeBron visited Ohio State last month and attended a Buckeyes football game for his first known recruiting visit. He spent about four hours touring the facilities and watching practice prior to taking in the festivities of the football game.
Bronny, who is listed at 6 feet, 4 inches, recently turned in a strong summer of performances in events across the country and in France with the California Basketball Club. The showing prompted ESPN to bump his class ranking up from No. 40 to No. 35 in its latest update.
[lawrence-related id=80077,72823,33493]
[mm-video type=video id=01gdhavn0z5941rqddc9 playlist_id=01f09kz5ecxq9bp57b player_id=01f1jxkahtwnvzepyp image=https://images2.minutemediacdn.com/image/upload/video/thumbnail/mmplus/01gdhavn0z5941rqddc9/01gdhavn0z5941rqddc9-be75fa1cb0d01d7b25dc32937cff2d6a.jpg]
[listicle id=79195]