Blake Corum signs major NIL deal

Pretty awesome! #GoBlue

Blake Corum has been making a name for himself running the football for Michigan.

In 2022, Corum rushed for 1,463 yards and 18 touchdowns. Even though he missed a couple of games due to an injury, Corum was still in the Heisman race. Now that name, image and likeness payments are a real thing, Corum is making a name for himself in that department as well.

The senior back signed with Greatness Wins as the athletic brand’s first student-athlete ambassador.

Former New York Yankees shortstop and Hall of Famer Derek Jeter is the company’s co-founder, alongside Untuckit’s Chris Riccobono.

Corum, who wears No. 2 said he is a lifelong Derek Jeter fan. The Michigan running back is super excited to work with him. The former Yankees’ shortstop shared similar sentiments about working with Corum.

“After wearing the number 2 for my whole life because of Derek Jeter, it feels surreal to be working alongside him and the Greatness Wins team in this new chapter, as I head into my last season of college football,” Corum said.

“Blake’s talent, work ethic, resiliency and integrity make him an exceptional athlete and great teammate. At Greatness Wins, we talk about greatness being a mentality, and that’s a spirit that Corum shares. We’re really looking forward to working with him and watching what he’s able to continue to accomplish.”

The deal states Corum will wear their apparel off the field, and he will appear in their social media campaigns.

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