Black women in pro wrestling are having a moment. Will the industry capitalize?

Black women are major forces in pop culture writ large, but will WWE and AEW recognize and take advantage?

Never in all my years of living did I ever expect to see the 1997 comedy classic “B.A.P.S.” referenced on WWE television, but that is what happened on the March 29 edition of SmackDown.

For the uninitiated, “B.A.P.S.” is a criminally underrated film starring Halle Berry, where she gives — and I don’t mean this ironically — one of the best performances of her career. Berry’s physical comedy was amazing, and her chemistry with late co-star Natalie Desselle-Reid was off the charts.

Both were on display during a scene where Berry’s character, Nisi, shows off her … unique dancing ability. Nisi’s friend, Mickey (played by Desselle-Reid) provides her friend with unwavering support by shouting “boo-yow!” before slowly turning around to show that the word she just shouted is in fact also on the back of her elaborate hairdo.

Looks familiar? Because it’s exactly what Naomi did during her backstage segment with Bianca Belair on Smackdown, except the back of Naomi’s hair said “EST.” 

The moment nearly caused Belair to burst into laughter on live television. I personally stood up and hollered in my living room.

I stood up and hollered again when Jade Cargill sauntered to the ring later on that evening and aligned herself with Naomi and Belair. 

For some, this may have merely felt like a means to further another story heading into WrestleMania, but the significance of that visual is not lost on me. For me, it was powerful.

I’m not breaking any news when I say that professional wrestling has not always been kind to Black people. The industry’s depiction of Black people has ranged anywhere from mildly concerning to downright racist at times.

This is the same industry that turned a truck driver by the name of “Sugar Bear” James Harris into a Ugandan savage named Kamala. The legendary Tony Atlas was once forced to become Saba Simba in order to escape the perils of being unhoused. Remember when Kofi Kingston, born in Ghana, was Jamaican, accent and all?

We can’t forget about Cryme Tyme, which basically reduced two Black people (the late, great Shad Gaspard and Jayson “JTG” Paul) to criminals. And yes, I’m still angry that Gaspard and Paul never won the tag team titles in WWE.

We’re not far removed from all of this. You can watch it all on Peacock right now. No, it’s not black and white, either. Some of it is actually in high definition. 

Friday’s show of strength between Belair, Cargill, and Naomi did not suddenly erase all of professional wrestling’s ugly history when it comes to its depiction of Black people. It is, however, a snapshot of the potential impact Black people — Black women especially — could have on the wrestling industry.

Elsewhere in wrestling, AEW promoted an entire event around a Black woman (Mercedes Moné) debuting with the promotion. The result was one of AEW’s largest crowds of the year so far. And let’s not overlook the work of Willow Nightingale, Athena, Queen Aminata and others. In NXT, you have Lash Legend, who looks to be on the precipice of becoming the industry’s next big star.

Let’s be clear: Black women drive mainstream culture. You may not realize it, but they do. From catchy phrases to beauty standards, Black women shape our everyday culture in a multitude of ways.

You think Kim Kardashian invented box braids? Hell no. That started with Black women. You think wearing long, stylish fingernails is a recent trend? Nope. Started with Black women.

If a wrestling promotion is looking to remain on the cutting edge of what is cool and hip, it would behoove it to feature Black women, as they are the straw that stirs the culture.

And if wrestling is going to reach a new level of mainstream notoriety, it will be done so with Black women at the forefront.

Recent events have provided some great momentum, but will the industry capitalize? If wrestling’s past is any indication, that answer is still very much in the air.

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