The No. 4 Texas Longhorns (2-0) have a kickoff time for Week 4. The team will play on ABC in prime time once again.
In case you were not convinced of the power of the Texas brand, the Longhorns earned the prime time feature against the winless Baylor Bears (0-2). It’s a testament to what Texas has brought the Big 12 conference in viewership for several seasons.
This time, there’s a reason for the country to tune into the Texas game. The Longhorns are following up on a 34-24 victory over No. 3 Alabama in Tuscaloosa. With that, the expectation for Texas has changed.
Heading into the season we identified Baylor as a potential trap game. The Longhorns will need to be careful not to loosen up on preparation for Baylor, Wyoming and everybody else on the schedule.
Texas made a big statement in Tuscaloosa in Week 2. It can make a bigger statement by showing consistency over the next 10 games. The Longhorns will get a national audience to showcase consistency on Sept. 23 against Baylor at 6:30 p.m. CT on ABC.