Beyond the basketball court, however, the 22-year-old made rounds on social media with his spectacular highlight plays and overall performance. According to NBA PR, content from his career night against the Spurs generated more than 80 million views across NBA social assets. Remember his buzzer-beater alley-oop off a full-court inbound pass from Steve Adams? That just drove 42.1 million Instagram video views for the NBA, which is the most viewed IG video ever for the league. EVER.