BetMGM, the market-leading sports betting and online gaming platform, announced Jamie Foxx, an Academy and GRAMMY Award winner, will star in the BetMGM’s new ad campaign.
Foxx will serve as the face of BetMGM’s new “The King of Sportsbooks” campaign, starring in a variety of traditional and social media advertisements for the company.
“Jamie is an exceptional talent and we’re proud to have him partner with us on our new campaign for BetMGM,” said BetMGM’s Chief Marketing Officer Matt Prevost. “The King of Sportsbooks campaign is the next step in the evolution of the BetMGM brand and Jamie brings a unique ability to tell our story in an incredibly creative and entertaining way. BetMGM exists at the intersection of sports and entertainment and Jamie fits this positioning perfectly; we couldn’t be more excited to welcome him to the BetMGM family.”
Foxx is an award-winning actor, singer and comedian. He can currently be seen in Netflix’s Project Power, which launched August 14th. He is a starring voice in Disney/Pixar’s upcoming feature Soul, set for release November 20th.
The King of Sportsbooks, their first brand campaign together, is made in partnership with creative agency 72andSunny New York; Foxx and BetMGM will showcase the excitement that comes along with sports betting.
The campaign will begin rolling out in the coming weeks, featuring a video ad. In the ad, the Fountains of Bellagio in Las Vegas will serve as the canvas and the ad creates a “sitting on the edge of your seat” experience, tied around the combination of the magic of sports brought to life on the Fountains, with the surrealism of Foxx levitating above water.
BetMGM’s sportsbook app is available for download on iOS and Android, and accessible via desktop. They leverage an exclusive betting engine which allows sports fans to place legal bets on sporting events quickly and with ease in seven states, including Colorado, Indiana, New Jersey, Nevada and West Virginia. They plan to be live in 11 states by the end of 2020.
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Gannett may earn revenue from audience referrals to betting services. Newsrooms are independent of this relationship and there is no influence on news coverage.
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