There is not enough room for Ben Stiller and Steve Martin in one Pepsi ad during Super Bowl 57.
So there’s going to be two.
The duo create some laughs in a pair of teasers released by the soda brand which will have a new-look relationship with the football game in 2023.
Pepsi and the Super Bowl have seemingly always been connected at the hip. For the past 11 years, it’s been the Pepsi halftime show at the Super Bowl. This year, that’s changed, but Pepsi is going to be involved on the advert front.
For the first time in three years, Pepsi is going to run an ad campaign during Super Bowl 57 which will have a chance to take home the crown during the 35th year of Ad Meter’s ratings.
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In Pepsi’s changeup, the two comedic stars hold a back-and-forth session where they’re really… roasting each other. The quips between the two increase throughout the two teasers.
The first preview has the duo going at it over who is the better actor in general:
In the second, the jabs about acting remain, but they turn the heat up on each other’s on-screen styles and more:
In lieu of the halftime sponsorship in 2023, which Apple Music took over, Pepsi is going to run a pair of ads during the contest. Pepsi CMO Todd Kaplan wrote on Linkedin following the teaser releases that there will be two adverts during Super Bowl LVII:
Two icons. Two Super Bowl spots. Zero Sugar.
This year for the Super Bowl we are excited to share that we are teaming up with Ben Stiller and Steve Martin for our new Pepsi Zero Sugar campaign!
Each will appear in their own, separate standalone Pepsi Zero Sugar ad, marking the first time that either of them have starred in a Super Bowl commercial!
According to E! News, both Stiller and Martin are expected to attend the Super Bowl. Fans can look forward to potentially seeing them both during the game’s broadcast in the stands and during Pepsi’s feature on the commercial scene during the Feb. 12 game.
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