The University of Texas announced Anheuser-Busch as their exclusive domestic and craft beer sponsor on Thursday.
If Bud Light is your go-to beverage on game days, this is sure to put a smile on your face.
The five-year agreement will debut limited-edition Bud Light Longhorns packing to DKR-Texas Memorial Stadium ahead of the upcoming season. The ‘Hook ’em Horns’ Bud Light cans will be available in the state of Texas starting on Sept. 1.
On game day, fans 21+ can expect exciting in-stadium and on-site activations all season long, including on BEVO Blvd, the premier college football pregame street party. Anheuser-Busch will have exclusive in-stadium advertising rights for domestic and craft beer. It also will have non-exclusive rights for ready-to-drink canned cocktail beverages and brand visibility through multiple university platforms, including videoboard and field level signage, balcony LED ribbons, concourse level activations, and Longhorns media and broadcast integrations across social, digital, print, tv, and radio.
Anheuser-Busch will also sponsor Texas’ alumni association and the AT&T Red River Showdown.
“We are so grateful for the commitment and support from our friends at Anheuser-Busch and Brown Distributing,” Texas Athletics Director Chris Del Conte said. “Their passion and pride for Texas Athletics and our Longhorns is such an important part of this. We’re so excited to welcome Anheuser-Busch to Longhorn Nation as an official sponsor.”
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