The NFL is going to play a game on Black Friday in 2023 and it will be streamed — for free — on Prime Video, it was announced Tuesday.
“It’s such an unusual day because so many people have it off work, so it’s really a unique opportunity to expose all fans to our broadcast,” Prime Video vice president Jay Marine said.
The additional game gives Prime Video 16 regular-season games for the 2023 season. Those will air from Weeks 2-17. Prime Video also will air a preseason game.
According to Nielsen figures, the 15-game package on Prime Video averaged 9.58 million viewers while Amazon’s first-party viewership measurement showed an average of 11.3 million.