As if you needed another reason to be looking forward to the commercial scene during Super Bowl 57, you’ve found one.
Thanks to another bold swing by the shopping site Rakuten, Cher Horowitz is back. A 15-second teaser of Rakuten’s upcoming Super Bowl LVII advert revealed that Alicia Silverstone is returning as her character from the iconic flick “Clueless” on game day.
During the preview, some unmistakable references to the film are made.
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While the now 46-year-old Silverstone makes her way through a classroom, one can immediately take note of her attire: yellow plaid. Then she dusts of a “don’t bug,” reference:
The cherry on top is the “Get a clue” and date of the Super Bowl on Feb. 12 by Rakuten at the end which ties the whole thing neaty together.
Silverstone said bringing Cher back for such a company and idea made too much sense to pass up.
“When I think about Cher and about how she’s film’s most historic shopaholic, the idea that she would be able to use this app is the greatest hack ever, getting cash back on all your shopping,” Silverstone told Variety. “I feel like she would want everyone to know that.”
Prior to the teaser’s release, Silverstone also did a sneak peek of it on her social media account via Instagram a day prior:
https://www.instagram.com/p/CoFk7Z1JtJe/?hl=en
Rakuten’s commercial will have many gitty for the ad’s debut. It clearly will grab the attention of fans of the 1995 hit, but with the brand in mind, it’s likely going to have a 2023 shopping twist.
So far we know the game day commercial is set to be a 30-second spot. Rakuten’s submission will be in the running for the top prize in Ad Meter’s 35th year of ratings.
Last year’s Super Bowl featured Rakuten’s first Big Game commercial. In a similar big effort, their debut one featured Hannah Waddingham, the AFC Richmond’s owner Rebecca Welton in “Ted Lasso.”
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