Across the @chicagobulls’ Facebook, Instagram, and Twitter handles, the club drew 366 million impressions, 55 million video views, and 900,000 shares on Last Dance-related content, including Facebook and Instagram shares as well as Twitter retweets. These statistics are drawn from April 15 – four days before the series premiere – to May 24, one week following the final episode. From a social media standpoint, the Bulls have continued to revert back to nostalgia-themed posts, Pinchin said. “We’re trying to continue to allow people to enjoy that while also locked down, and there’s no basketball going on, but also reigniting that interest that they have for this exciting young team,” he added.