A generation ago, it was tough to find …

A generation ago, it was tough to find any Warriors fans outside of the Bay Area, let alone at some desolate outpost in Southeast Europe. But by now, such encounters no longer count as shocking. After five consecutive trips to the NBA Finals, with a roster that features some of the game’s most marketable players, and after a concerted effort to raise their profile abroad, the Warriors emerged as a certifiable global brand. According to the team’s internal tracking, the majority of the Warriors’ social media followers reside outside the United States — that’s 80 percent of their followers on Facebook, 70 percent on Instagram, 52 percent on Twitter.