Former Iowa women’s basketball legend and current Indiana Fever point guard Caitlin Clark premiered in State Farm’s newest TV spot on Wednesday, Nov. 20, in what is titled “Rookie Move.”
State Farm, known for its unique cameos of musicians, athletes, coaches and celebrities, places Clark as their most recent star following her WNBA Rookie of the Year award-winning season.
The commercial starts with a cameo of sports commentator Cassidy Hubbarth, displeased with her son’s decision to back a car out of a closed garage door.
Once Hubbarth refers to the mistake as a “rookie move,” Clark appears in her Indiana Fever uniform practicing her golf swing next to the damaged garage door.
The commercial continues with Clark propping open a lawn chair in a swift one-handed motion while talking about her share of rookie mistakes.
This minor motion from Clark is a unique reference to actor Jason Momoa’s 2012 scene from the TV show “The Game,” which has become popularized within social media culture over the years.
The advertisement ends when Clark summons Jake from State Farm, who reminds everyone that they’ll be covered by the company no matter how long they’ve been “in the game.”
The reference of “game” makes Clark disappear after being reminded that she is supposed to be playing for the Fever at that moment, which is itself a rookie move.
The inclusion of Clark is the latest collaboration between her and State Farm, who has been a proud supporter of Clark from her time with the Hawkeyes to her rookie season in the WNBA and beyond.
Clark, who averaged 19.2 points, 5.7 rebounds, 8.4 assists, and 1.3 steals per game on 41.7% from the field and 34.4% from three-point territory in the regular season last year, will look to improve on those impressive numbers when the WNBA season starts up again in May 2025.
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