The New York Giants have been one of the best investments in American business history. You can look it up.
Bought for a meager $500 by Tim Mara back in 1925, they are now valued at a whopping $7.65 billion one hundred years later.
In Sportico’s latest NFL Franchise Valuations Rankings list, the Giants were listed as the league’s third-most valuable franchise behind the Dallas Cowboys ($10.32 billion) and the Los Angeles Rams ($7.79 billion).
That is up nine percent from 2023 and has yielded the team’s ownership — specifically the Mara family — a return of 15.3 million percent on the initial investment over the last century.
Sportico reached their valuations through a formula based on “the sum of the enterprise value of an NFL franchise combined with the value of team-related businesses and real estate holdings.”
The list solidifies the Cowboys as America’s team, even though they haven’t appeared in the Super Bowl in nearly 30 years. Owner Jerry Jones broke the traditional NFL franchise financial behavioral patterns and created a mega-corporation through branding and independent business deals.
As a result, the rising tide has raised all boats, so to speak.
The Rams experienced limited growth after leaving Los Angeles for St. Louis in 1995. They moved back after 20 years into a new facility (SoFi Stadium) and a much more lucrative situation in Southern California.
The Giants, although they share a stadium (as do the Rams), have leveraged their brand and marketplace to their advantage despite having a losing record in nine of the past 11 seasons.
The New York Jets, the Giants’ co-tenants in MetLife Stadium, are sixth on the list, valued at $6.8 billion.
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