Camp Randall Stadium will begin alcohol sales at the start of the Badgers’ 2024 football season, according to a recent release from UW Athletics.
The sales will begin on Wisconsin’s Friday, Aug. 30 home opener against Western Michigan. The alcohol products will be available in the general seating areas at Camp Randall and will include beer, wine and other pre-packaged varieties.
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“The option to purchase alcohol is common at collegiate athletic venues all over the country and we’re glad that we can now offer it as part of the fan experience at Camp Randall,” Wisconsin Chancellor Jennifer Mnookin said in a release. “I appreciate the work our athletic and administrative teams have done to put together a plan that balances this opportunity with public safety.”
This news comes after the Kohl Center, home of Wisconsin’s men’s and women’s basketball, and men’s hockey teams, began selling alcohol at the start of the 2023-24 winter season.
“We were pleased with how well alcohol sales went during the basketball and hockey seasons at the Kohl Center and LaBahn Arena last season and we expect much of the same at Camp Randall this fall,” Wisconsin AD Chris McIntosh also said in the release.
Alcohol coming to Camp Randall Stadium.#Badgers pic.twitter.com/ZmYygOXFAl
— Evan Flood (@Evan_Flood) July 22, 2024
This news has been anticipated by Badgers fans for decades. It should add even more excitement to the football team’s upcoming campaign — the second under new head coach Luke Fickell. The Badgers’ home schedule in 2024 includes Western Michigan, South Dakota, Alabama, Purdue, Penn State, Oregon and rival Minnesota.
Monday’s release notes that alcohol sales will also begin at the UW Field House for volleyball games.
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