Photos: Tiger Woods merch galore at El Cardonal at Diamante, host of 2023 World Wide Technology Championship

Check out the pro shop full of Tiger Woods merch in Cabo.

CABO SAN LUCAS — “We’re in the Tiger business,” they like to say at Diamante Cabo San Lucas. And it make sense.

Diamante, the luxury golf destination on the southern tip of Baja California Sur in Mexico, has three courses with a fourth under construction. El Cardonal is one of them, and it was the first course designed by Tiger Woods. It opened in 2014, with Tiger hitting the ceremonial first tee shot. He also did the 9-hole short course called the Oasis. Coming soon: the Legacy, a high-end luxury private course that’ll rival Shadow Creek in Las Vegas.

But that’s not all. Tiger is also opening a second restaurant at Diamante, dubbed The Woods Cabo. Just off the 18th green of El Cardonal, The Woods Cabo has fantastic views of the course with blue hue of the Pacific Ocean off in the distance.

El Cardonal is the new host venue for the PGA Tour’s World Wide Technology Championship which moved over to Cabo from Mayakoba. Diamante has a five-year deal to host the tournament. This year’s event is Nov. 2-5.

The clubhouse at El Cardonal is dominated by Tiger’s signature red and black colors. Check out some photos here: