UT partners with Food City in 10-year naming rights deal for Thompson-Boling Arena

The University of Tennessee partners with Food City in a 10-year naming rights deal for Thompson-Boling Arena.

The University of Tennessee announced Wednesday a 10-year naming rights deal with Food City for Thompson-Boling Arena.

The agreement with Food City was negotiated by Tennessee athletics’ multimedia rights partner LEARFIELD/The Vol Network.

Food City’s commitment will allow the University of Tennessee to invest in excess of $20 million over the next 10 years. The deal will also aid in new and additional renovations of the arena, as well as upgrades to the facility’s interior and exterior.

“We are thrilled to partner with Food City on this transformative naming rights opportunity, the first of its kind for Tennessee Athletics,” Tennessee Vice Chancellor and Director of Athletics Danny White said in a press release. “Food City is a neighborhood partner who knows our state and region extremely well and has been a key partner for Tennessee Athletics for nearly 30 years. Food City is a valued member of our community and bleeds orange, and we look forward to taking this partnership to another level. I want to thank the Smith family, as well as the Food City team for this long-term partnership.”