Oregon Ducks quarterback Bo Nix is making his way across the United States.
A week after the news came out that the Heisman Trophy candidate had a billboard going up in downtown New York City to launch his campaign ahead of the 2023 season, it’s become clear that another billboard is going up, this time in Dallas, Texas.
The NYC billboard features a pictures of Nix’s back with the words ‘Bodacious’ above him — the BO in massive letters. In Dallas, it appears that we will get a different look, with Nix appearing to throw towards the viewer.
The Dallas billboard appears to be across two buildings, instead of just one.
update pic.twitter.com/PBxrj74Xid
— William Cornell (@raincityseries) August 22, 2023
Nix was among the leading candidates to win the Heisman a year ago before getting injured against the Washington Huskies late in the season. There are hopes that he will once again be among the frontrunners in 2023 if he can stay healthy.
While the billboards may not do a ton to sway Heisman voters, they are certainly great recruiting tools for the University of Oregon, showing that if you come to Eugene and perform, the school is not afraid to market you in a massive way.
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