WATCH: This is how Wisconsin football wishes their head coach a happy birthday

The Badger head coach celebrates his birthday

Wisconsin’s new head coach hasn’t won a game in his inaugural season yet, but is already getting a Gatorade shower.

Luke Fickell celebrated his 50th birthday today, and Wisconsin’s players didn’t forget it.

Back at Cincinnati, Fickell’s players had a tradition of throwing him into a cold tub on his birthday. Wisconsin started what might be a new tradition, and decided to give their head coach a birthday Gatorade bath with his fellow coaches distracting him. The new Badger head coach never saw it coming.

Fickell is the 6th youngest Big Ten head coach and the 62nd youngest overall in FBS.