WATCH: “The Fickell Effect” by On3

The Badger FB is heading into their most anticipated season in a very long time as the Luke Fickell era in Madison officially begins in 2023.

The Badger football team is heading into their most anticipated season in a very long time as new head coach Luke Fickell officially launches his era in Madison. J.D. PicKell of On3.com outlined why he feels Fickell is different than the typical Wisconsin head coach.

Luke Fickell comes to Madison after a very successful six-year tenure at the helm of the Cincinnati Bearcats, going 57-18 while appearing in one College Football Playoff in 2021. He’s brought outstanding coordinators Phil Longo (OC from North Carolina) and Mike Tressel (DC from Cincinnati) as well as over a dozen transfer athletes, including quarterback Tanner Mordecai (SMU).

Longo’s “Air Raid” offense and Fickell’s track record as a head coach in particular have Badger fans rather riled up before 2023.

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