Big 12 sports are going to look quite a bit different in the very near future. After striking up a deal with the histoic Rucker Park in New York, the commissioner is looking to take things internationally.
According to a report from Brandon Marcello of 247Sports, Big 12 commissioner Brett Yormark is aiming to bring select football and basketball games to Monterrey and Mexico City, Mexico, as early as the 2025 season. This means it will be part of the post-Oklahoma and Texas era of Big 12 sports.
“It’s a critically important market,” Yormark said to 247Sports. “It’s becoming an event capital when you think of professional sports — F1, NBA, Major League Baseball, the NFL. Geographically, it is certainly on the heels of our conference footprint with 22 million consumers.”
The announcement is expected to come in the next couple of weeks according to the Big 12 commish. The news comes off the heels of reports that the conference will provide more access to players and coaches as early as this upcoming season.
The in-game interviews that are part of the new plan, have been seen during the USFL’s coverage. Getting an inside look from players and coaches will do wonders for the sport as far as coverage and growing the brand of the Big 12.
It appears that this conference is looking to be the innovative leader among the Power Five conferences moving forward.