Asking a question piques one’s curiosity.
Advertisers know it, and Pepsi is doing just that during Super Bowl 57.
But you go above and beyond when you’re one of the most popular brands connected to the Big Game.
Namely, you tap some legendary actors to ask said question.
Enter Steve Martin and Ben Stiller.
The two Hollywood superstars step up to the Super Bowl plate for Pepsi Zero, the soft drink company’s zero sugar option.
In the ad, Pepsi does not stray far from its teaser. Martin and Stiller take funny jabs at one another about their acting abilities in that preview. Specifically, the shots the pair take back and forth involve whether or not they are being truthful or acting about their feelings.
Toss in a Pepsi Zero Sugar, and there are your commercials.
In two separate adverts, Martin and Stiller pose the question: Is Pepsi Zero Sugar actually good, or are they just acting?
The answer: Only one way to find out, and that’s by trying the prodcurt for yourself.
As a bonus, there were even some references to their past performances referenced. Namely, Stiller dusts off a “Zoolander” reference.
All said, Pepsi could make some real noise in Ad Meter’s 35th year of commercial ratings.
Check out both of the 30-second spots set to air during Super Bowl 57 below:
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