Dave Grohl is known a few different ways.
Most notably, he’s the frontman of the band Foo Fighters.
Somewhere else on the list: Grohl is a Crown Royal kind of guy. It doesn’t take too much searching around to find Grohl signing the Canadian Whisky’s praises and he’s going to do exactly that during Super Bowl 57.
Crown Royal released teasers of its commercial that’s going to run during 2023’s Big Game. It’s the first time the brand will be in the national lineup and in contention for the top ranking on Ad Meter.
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In a pair of teasers, Crown Royal uniquely caught attention too.
The first, Grohl is in his natural habitat, a recording studio… and he reads off a list of seemingly random words.
Anything from peanut butter to trash bags are mentioned in the 30-second spot:
Adding to the confusion: “Thank you.” Crown Royal’s second teaser with Grohl involves only those two words:
But there is a method behind the question marks.
The Diageo brand liquor has expanded its advert spot during Super Bowl Sunday from 30 to 60 seconds.
When that debuts, Crown Royal made a promise: We’re going to find out that there is a “whole lot of meaning” to these words, and it’s said these objects have something in common.
Hmmm…
A teaser if there ever was one ahead of Ad Meter’s 35th year.
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