The Texas Longhorns are building their empire this week. Five name, image and likeness collectives are combining to leverage the power of the Texas brand.
According to Joseph Cook of Inside Texas, the five collectives are joining forces to create the Texas One Fund.
Texas athletic director Chris Del Conte appears happy with the news. He had the following to say about the new additions.
We are very pleased with the formation of the Texas One Fund. … We believe this is the best way to bolster NIL initiatives for our student-athletes and support the meaningful interactions they can make in the charitable community.
Alignment has been often used as a goal dating to the Tom Herman era, but this appears to be as close as Texas has been to that ideal. Even Longhorns football fans and alumni appear aligned, and it could be help with recruits.
The greatest positive outcome of the collectives is the ability of players to benefit from the value they add. Texas looks to impress visitors with its on-field product on Saturday.
Texas athletics director Chris Del Conte on the @TexasOneFund #HookEm https://t.co/6UT3ATgFcS pic.twitter.com/9xq1uFZ6Jf
— Joe Cook (@josephcook89) November 10, 2022
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